Want More Success in Your Photo Business?

Want More Success in Your Photo Business?

Curious about how to play and win the Inner Game of your photo career?

Success in your photo business has many aspects. Many would describe a successful photo career is one that allows you to frequently shoot what you love and be well paid for it.

Achieving that goal is a journey–not just a destination– and that journey has many elements. Both seen and unseen.

Obviously, creating great imagery consistently is of primary importance.

Promoting your work? Also, essential.

Getting to the right people at the right time. Yep. That, too.

Those are both the principal actions you must engage in to achieve your photo business goals.

But do you know that in addition to those actions, there are also hidden elements that can play an even more critical role in whether you succeed or fail?

Top players in any competitive field know the critical importance of performing well while engaged in external competitions (or e.g., on a photo assignment).

But they are also aware of the importance of playing and winning their daily Inner Game–the one in their own mental space that pits them against themselves.  When played well, those internal exercises allow them to rise new heights of performance in their competitive environments. And when those internal games are not practiced well– or worse yet, ignored! –that absence of attention can tank the careers of even the most talented of stars.

On Thursday 4/27/17, I return to Minneapolis to present my all-new photo business seminar: How to Get Your Head Together to Get Ahead in Business.

In this talk I’ll give you tips, techniques and strategies on how to win your Inner Game by learning how to Manage Your Mind. I’ll share exercises that many peak performers in both business and the arts use on a daily basis.

You’ll get to taste-test a few of them during this event.

The onslaught of information and the constant demand on our attention in this always-on, always-connected, 21st-Century has made most of us all feel overwhelmed and distracted much of the time. Few feel capable of having the kind of sustained focus and creative inspiration they seemed to have had only a few years ago.

Many creatives know that’s what fuels their best work and are trying hard to find a way to get those feelings back. There are ways to do that. People at the top of their professions know these strategies.

You can learn them, too.

Come to this ASMP Minneapolis/St. Paul Chapter Event from 6:00 to 9:00 pm on Thurs. 4/27/17 at 514 Studios and you’ll get some real-world, easy-to-implement solutions to help you. Solutions that will not only help you cope but help you become better at both creating and marketing your photography.

Registration information is here.

 

Photo Business seminar in Minneapolis 4/27/17

I’m excited to head back to the ASMP Minneapolis chapter on April 27th to present my latest photo business seminar: “How Get Your Head Together to Get Ahead in Business”

Are any of these thoughts frequent visitors to your headspace?

  • They didn’t accept my bid.. They don’t like me. I’m no good. (Fear of rejection).
  • I suck. That other shooter has it all together. I’m a fraud. (Impostor syndrome)
  • I have social media FUD (fear, uncertainty, and doubt).I should be posting on Instagram, Facebook LinkedIn, and/pr SnapChat right now or no one will ever hire me. Ever. How are those other shooters are doing it?!? I know should be. (also known as FOMO: Fear of missing out)

It might be time for you to install an upgrade on a critical Operating System–the OS that you use to run your own mind.

In this brand-new talk I’ll be discussing why updating your “internal operating system” is one of the best strategies you can implement in this age of information overload and the short-attention-span economy. When you employ both mindfulness practices and implement various software marketing reminder apps, you free your mind to be more focused and creative.

Consider this….You’d never think to process your images using the software you were using 10 years ago, would you? You intuitively know it would not be able to effectively process and render so much more data–not to mention your client’s demands for more and faster deliverables.

Then why do you think you don’t need to readjust how you mentally process the increased amount of information assaulting your mental space every day? Information that can derail a relationship if it’s misperceived. E.g. is that other person that’s driving you crazy, really doing it on purpose?

Time for a brain hack?

Where: 514 Studios, 514 N 3rd St, Minneapolis, MN 55401

When: 7:00-9:00pm Thursday, April 27th

Cost:$20 for ASMP Members and Students; $40 for Non-Members

Registration: Here’s the link to the ASMP National site where you can register.

Private marketing sessions:  As usual, I will be available for private consulting sessions in the 2 days after the event.

You can contact me directly to book a session. Early bird discounts will apply.

 

Photo business development for Atlanta-metro area photographers on Jan.17th

If you’ve not already heard, from 6:30 p.m. to 9:00 p.m. on Jan. 17, 2017,  I’ll be at the Savannah College of Art and Design (SCAD) in Atlanta. That’s where I’ll be presenting a revised and updated version of my photography marketing seminar Rebooting Your Business Brain 2.0 . I was invited by the Atlanta Southeast Chapter of the ASMP.  SCAD is graciously providing the venue.

Event info & registration is HERE.

I will also be available the next day for those who’d like to book a private, one-on-one marketing strategy/portfolio editing sessions.

I’m offering a discount to proactive photographers who book a private session with me in advance. People often want a session with me after hearing my talk, so if you think you might…. act now as I’ve only 4 appointments available on Wednesday 1/18/17.

This is a great opportunity for any photographer who’s interested in getting focused and personalized custom feedback on any aspect of their portfolio and their related marketing efforts. Get answers to questions about your plan to get business in this rapidly evolving photography marketplace. Sessions are appropriate for emerging proactive photographers as well as seasoned professionals.

NOTE: Sunday, Jan. 15, 2017  is the last day to snag a 5% discount early-bird discount on an in-person photo marketing consulting session in Atlanta.

Contact me directly to book a session.

10% early-bird consulting session discount ends Jan.7 for Jan.17 & 18 Atlanta sessions

When I am in Atlanta to present Rebooting Your Business Brain on Jan. 17, 2017, to the ASMP Atlanta Southeast Chapter,  I will also be available for one-on-one private marketing strategy/portfolio editing sessions. Sessions will be the day of and day after my “Rebooting Your Business Brain” seminar. The photo marketing seminar is being held at SCAD for ASMP Atlanta SE and others on Jan. 17th, 2017. Event info & registration is here

I’m offering a discount to proactive photographers who book a private session with me in advance. People often want a session with me after hearing my talk, so if you think you might…. act now as I’ve only 4 appointments available on Wednesday 1/18/17.

This is a great opportunity for any photographer who’s interested in getting focused and personalized custom feedback on any aspect of their portfolio and their related marketing efforts. Get answers to questions about your plan to get business in this rapidly evolving photography marketplace. Sessions are appropriate for emerging proactive photographers as well as seasoned professionals.

NOTE: Tomorrow(Jan. 7, 2017)  is the last day to snag a 10% early-bird discount on an in-person photo marketing consulting session in Atlanta. Next week the discounted price drops to a 5% discount.

Contact me directly to book a session.

 

Photo Marketing seminar: Jan.17, 2017 in Atlanta

CHANGES: Soon it will be January.

January…The time of new beginnings.

The 45th President will be inaugurated on January 20th. The United States of America will embark on a whole new chapter of its history. I don’t yet know how this big change will play out–or how it will affect my life. To relieve any anxiety about the future, I always focus on the present moment. The present moment is where the things I can control exist–such as my attitude and my marketing efforts. Gratitude and strategic planning are helpful.

MARKETING SEMINAR:  I’m grateful to have been asked by the Atlanta Southeast chapter of the ASMP to present the updated and revised version of my photography marketing seminar, “Rebooting Your Business Brain” in Atlanta, GA on January 17, 2017.

I’ll be sharing strategic marketing tips on how to keep your business moving forward– even when you feel discouraged, upset, or confused.

The venue event is at SCAD which allows SCAD’s photography students to attend.

Visit the ASMP chapter’s web site  to register and to learn more about the event.

PRIVATE CONSULTATIONS: As usual, I’ll be available to meet privately with photographers while I’m in town. To book a consulting session with me to get your personalized photo marketing strategy, content feedback, and editing of your work, just shoot me an email with “Atlanta session” as the email’s Subject line.

There are early-bird discounts available for those who book a session in advance of my arrival.

Start the new year by focusing on your marketing. It’s something you can control. And improve by applying the right strategies. How our lives will be affected by the country’s larger change will be revealed soon enough…

Minneapolis Portfolio Review event on April 29, 2016

On Friday April 29, 2016  I will once again be doing portfolio reviews at the third annual 612 Review-The Portfolio Review event which is being put on by the ASMP Minneapolis-St. Paul chapter.

I’ll be joining a team of Midwest-based art directors, art buyers, reps and others who’ll be reviewing photographers’ portfolios in 20-minute segments from 9:00 a.m. to 5:00 p.m at the same venue as last year’s event: the Minneapolis Community and Technical College in downtown Minneapolis.

The list of this year’s reviewers and their biographies can be found here.

Both year’s previous event were super well-attended and many photographers made many new business connections.

Register HERE on the ASMP MSP’s chapter web site.

Hope to see you there!

Carolyn Potts doing a portfolio review

Mindfulness and Virtual Reality: two of my fave trends

Anyone who’s been following me on my Facebook page, knows I’m a big fan of meditation. As filmmaker and long-time Transcendental Meditation advocate, David Lynch says, meditation is a great practice for all artists as it helps you focus and contributes greatly to one dropping down into the source of one’s personal well of creativity. I’m all for that.

I recently heard Terry Gross do a great interview on Fresh Air with author Jo Marchant about her latest book, Cure:A Journey Into The Science of Mind Over Body  It’s fascinating stuff on how our brains work and can be brought under control –something useful for anyone who’s stressed on regular basis.

The recent post-CES media buzz about virtual reality finally going mainstream, is something I’ve been watching for about 10 years. I think there are amazing opportunities for both healing and artistic expression. So watch this space as I’m going to be posting more about VR soon.

Photography Portfolio Review Event on May 1st in Minneapolis

On May 1st, 2015  I will once again be doing portfolio reviews at the 2nd annual 612 Review-The Portfolio Review event put on by the ASMP Minneapolis/St. Paul chapter. I’ll be joining a team of Midwest-based art directors, art buyers, reps and others who’ll be reviewing photographers portfolios in 20-minute segments from 9:00 a.m. to 5:00 p.m.

Last year’s event was super well-attended and many photographers made great new business connections.

This year’s event will be held in downtown Minneapolis at the Minneapolis Community and Technical College .

Sign-up information is available on the ASMP Minnesota chapter web site.

The last day to register is April 27th.

I’m presenting my photo marketing talk and all-new workshop in Houston.

Next week I head to Texas. I’ve been invited by the Houston chapter of the ASMP to present a seminar, workshop, and private consulting sessions in Houston, TX  Jan. 29-Jan. 31st, 2015.

I’ll be presenting a newly-revised and updated version of my popular “ReBooting Your Business Brain 2.0.” This photo marketing and photo business talk will be held at TexCam in Houston.

But I’m also presenting an all-new photo marketing/photo business workshop that will be limited to just 10 participants. The workshop registration has been brisk; so I recommend to not delay in registering.

Both the seminar and the workshops will focus on the business of photography and what photographers need to do to attract new clients in the 21st century.  I’ve presented the talk at various other photo trade organizations over the last 6 years and am always updating it to reflect the fast-moving world of photo marketing.  But this will be my first half-day workshop which will go deeper into the materials presented in the evening seminar.

More information and registration links are on the ASMP Houston site. Go here.

NOTE: The remaining early-bird discount pricing for any private consulting sessions while I’m in Houston, will expire Jan 27th. 

You’ve got to know what it cost to run your photo business.

You’ve got to know what it cost to run your photo business if you want to be around more than a year or two. The economic reality of running any small business must be faced. You have to have a pricing structure based on what all of your business costs are– or sooner or later, you will be the one who puts yourself out of business. Not your “cheap clients.”

Photographers often are told their bids for a shoot are too high and they lose a bid to someone “cheaper.” You didn’t lose the bid because of your estimate. Your real failure was a failure of eduction. It’s likely that you failed to educate both yourself–and subsequently your clients– about what it really costs a pro photographer to keep the doors open. Yes, it hurts to be underbid. But that doesn’t have to happen as often. When you have built a relationship with your client and they have some sense of why you’re charging what you’re charging they’re not as likely to automatically go with the lowest bid.  In this case, ignorance is never bliss.

I read a great article today on PetaPixel. It’s one that I recommend to all emerging photographers (and some old pros as well!).  It was penned by photographer, Tom Meyer, who lives in Decatur, GA. It was originally published on his own blog. It’s worth reading.

Here’s an excerpt.

 There are hundreds of students graduating every day as “photographers” who can under bid me for a year… maybe two. But eventually these realities also become unavoidable to them, at which time they become real estate agents or go back to being baristas… or they start billing at that “job killer” rate of $100 per hour.