Want More Success in Your Photo Business?

Want More Success in Your Photo Business?

Curious about how to play and win the Inner Game of your photo career?

Success in your photo business has many aspects. Many would describe a successful photo career is one that allows you to frequently shoot what you love and be well paid for it.

Achieving that goal is a journey–not just a destination– and that journey has many elements. Both seen and unseen.

Obviously, creating great imagery consistently is of primary importance.

Promoting your work? Also, essential.

Getting to the right people at the right time. Yep. That, too.

Those are both the principal actions you must engage in to achieve your photo business goals.

But do you know that in addition to those actions, there are also hidden elements that can play an even more critical role in whether you succeed or fail?

Top players in any competitive field know the critical importance of performing well while engaged in external competitions (or e.g., on a photo assignment).

But they are also aware of the importance of playing and winning their daily Inner Game–the one in their own mental space that pits them against themselves.  When played well, those internal exercises allow them to rise new heights of performance in their competitive environments. And when those internal games are not practiced well– or worse yet, ignored! –that absence of attention can tank the careers of even the most talented of stars.

On Thursday 4/27/17, I return to Minneapolis to present my all-new photo business seminar: How to Get Your Head Together to Get Ahead in Business.

In this talk I’ll give you tips, techniques and strategies on how to win your Inner Game by learning how to Manage Your Mind. I’ll share exercises that many peak performers in both business and the arts use on a daily basis.

You’ll get to taste-test a few of them during this event.

The onslaught of information and the constant demand on our attention in this always-on, always-connected, 21st-Century has made most of us all feel overwhelmed and distracted much of the time. Few feel capable of having the kind of sustained focus and creative inspiration they seemed to have had only a few years ago.

Many creatives know that’s what fuels their best work and are trying hard to find a way to get those feelings back. There are ways to do that. People at the top of their professions know these strategies.

You can learn them, too.

Come to this ASMP Minneapolis/St. Paul Chapter Event from 6:00 to 9:00 pm on Thurs. 4/27/17 at 514 Studios and you’ll get some real-world, easy-to-implement solutions to help you. Solutions that will not only help you cope but help you become better at both creating and marketing your photography.

Registration information is here.

 

Photo Business seminar in Minneapolis 4/27/17

I’m excited to head back to the ASMP Minneapolis chapter on April 27th to present my latest photo business seminar: “How Get Your Head Together to Get Ahead in Business”

Are any of these thoughts frequent visitors to your headspace?

  • They didn’t accept my bid.. They don’t like me. I’m no good. (Fear of rejection).
  • I suck. That other shooter has it all together. I’m a fraud. (Impostor syndrome)
  • I have social media FUD (fear, uncertainty, and doubt).I should be posting on Instagram, Facebook LinkedIn, and/pr SnapChat right now or no one will ever hire me. Ever. How are those other shooters are doing it?!? I know should be. (also known as FOMO: Fear of missing out)

It might be time for you to install an upgrade on a critical Operating System–the OS that you use to run your own mind.

In this brand-new talk I’ll be discussing why updating your “internal operating system” is one of the best strategies you can implement in this age of information overload and the short-attention-span economy. When you employ both mindfulness practices and implement various software marketing reminder apps, you free your mind to be more focused and creative.

Consider this….You’d never think to process your images using the software you were using 10 years ago, would you? You intuitively know it would not be able to effectively process and render so much more data–not to mention your client’s demands for more and faster deliverables.

Then why do you think you don’t need to readjust how you mentally process the increased amount of information assaulting your mental space every day? Information that can derail a relationship if it’s misperceived. E.g. is that other person that’s driving you crazy, really doing it on purpose?

Time for a brain hack?

Where: 514 Studios, 514 N 3rd St, Minneapolis, MN 55401

When: 7:00-9:00pm Thursday, April 27th

Cost:$20 for ASMP Members and Students; $40 for Non-Members

Registration: Here’s the link to the ASMP National site where you can register.

Private marketing sessions:  As usual, I will be available for private consulting sessions in the 2 days after the event.

You can contact me directly to book a session. Early bird discounts will apply.

 

Photo business development for Atlanta-metro area photographers on Jan.17th

If you’ve not already heard, from 6:30 p.m. to 9:00 p.m. on Jan. 17, 2017,  I’ll be at the Savannah College of Art and Design (SCAD) in Atlanta. That’s where I’ll be presenting a revised and updated version of my photography marketing seminar Rebooting Your Business Brain 2.0 . I was invited by the Atlanta Southeast Chapter of the ASMP.  SCAD is graciously providing the venue.

Event info & registration is HERE.

I will also be available the next day for those who’d like to book a private, one-on-one marketing strategy/portfolio editing sessions.

I’m offering a discount to proactive photographers who book a private session with me in advance. People often want a session with me after hearing my talk, so if you think you might…. act now as I’ve only 4 appointments available on Wednesday 1/18/17.

This is a great opportunity for any photographer who’s interested in getting focused and personalized custom feedback on any aspect of their portfolio and their related marketing efforts. Get answers to questions about your plan to get business in this rapidly evolving photography marketplace. Sessions are appropriate for emerging proactive photographers as well as seasoned professionals.

NOTE: Sunday, Jan. 15, 2017  is the last day to snag a 5% discount early-bird discount on an in-person photo marketing consulting session in Atlanta.

Contact me directly to book a session.

10% early-bird consulting session discount ends Jan.7 for Jan.17 & 18 Atlanta sessions

When I am in Atlanta to present Rebooting Your Business Brain on Jan. 17, 2017, to the ASMP Atlanta Southeast Chapter,  I will also be available for one-on-one private marketing strategy/portfolio editing sessions. Sessions will be the day of and day after my “Rebooting Your Business Brain” seminar. The photo marketing seminar is being held at SCAD for ASMP Atlanta SE and others on Jan. 17th, 2017. Event info & registration is here

I’m offering a discount to proactive photographers who book a private session with me in advance. People often want a session with me after hearing my talk, so if you think you might…. act now as I’ve only 4 appointments available on Wednesday 1/18/17.

This is a great opportunity for any photographer who’s interested in getting focused and personalized custom feedback on any aspect of their portfolio and their related marketing efforts. Get answers to questions about your plan to get business in this rapidly evolving photography marketplace. Sessions are appropriate for emerging proactive photographers as well as seasoned professionals.

NOTE: Tomorrow(Jan. 7, 2017)  is the last day to snag a 10% early-bird discount on an in-person photo marketing consulting session in Atlanta. Next week the discounted price drops to a 5% discount.

Contact me directly to book a session.

 

Photo Marketing seminar: Jan.17, 2017 in Atlanta

CHANGES: Soon it will be January.

January…The time of new beginnings.

The 45th President will be inaugurated on January 20th. The United States of America will embark on a whole new chapter of its history. I don’t yet know how this big change will play out–or how it will affect my life. To relieve any anxiety about the future, I always focus on the present moment. The present moment is where the things I can control exist–such as my attitude and my marketing efforts. Gratitude and strategic planning are helpful.

MARKETING SEMINAR:  I’m grateful to have been asked by the Atlanta Southeast chapter of the ASMP to present the updated and revised version of my photography marketing seminar, “Rebooting Your Business Brain” in Atlanta, GA on January 17, 2017.

I’ll be sharing strategic marketing tips on how to keep your business moving forward– even when you feel discouraged, upset, or confused.

The venue event is at SCAD which allows SCAD’s photography students to attend.

Visit the ASMP chapter’s web site  to register and to learn more about the event.

PRIVATE CONSULTATIONS: As usual, I’ll be available to meet privately with photographers while I’m in town. To book a consulting session with me to get your personalized photo marketing strategy, content feedback, and editing of your work, just shoot me an email with “Atlanta session” as the email’s Subject line.

There are early-bird discounts available for those who book a session in advance of my arrival.

Start the new year by focusing on your marketing. It’s something you can control. And improve by applying the right strategies. How our lives will be affected by the country’s larger change will be revealed soon enough…

Minneapolis Portfolio Review event on April 29, 2016

On Friday April 29, 2016  I will once again be doing portfolio reviews at the third annual 612 Review-The Portfolio Review event which is being put on by the ASMP Minneapolis-St. Paul chapter.

I’ll be joining a team of Midwest-based art directors, art buyers, reps and others who’ll be reviewing photographers’ portfolios in 20-minute segments from 9:00 a.m. to 5:00 p.m at the same venue as last year’s event: the Minneapolis Community and Technical College in downtown Minneapolis.

The list of this year’s reviewers and their biographies can be found here.

Both year’s previous event were super well-attended and many photographers made many new business connections.

Register HERE on the ASMP MSP’s chapter web site.

Hope to see you there!

Carolyn Potts doing a portfolio review

Photo marketing workshop: Turning your Photo Passion into a Profitable Photo Business Feb. 22-23 in Santa Fe

Time is running out to register for my Feb. 22-22 two-day photo marketing intensive at the Santa Fe Photo Workshops.

I’m thrilled to be doing this workshop at Santa Fe Photo Workshops, which is one of the most respected photo workshop organizations in the United States. The 2-day workshop format will provide attendees with both a lot of personalized attention as well as the benefits of learning in a synergistic group environment.

There’s plenty of course information on the Santa Fe Workshops web site and a link to registration.

While the course description in the SFPW catalog indicates the course is geared to advanced amateurs, this workshop actually provides value for any serious photographer who wants to learn the most effective photography sales and marketing skills–skills which are essential in order to make more income from shooting photography.

You’ll come away from this course with  real marketing knowledge, confidence, focus, and business direction.

Portfolio review sessions in NYC during PhotoPlus Expo Oct 24-26th, 2013

You can find me next week as I do every year, attending PhotoPlus Expo at the Jacob Javits Center in NYC.

While there, I’ll be one of the eight reviewers offering free portfolio reviews/consultations to ASMP members. If all the slots get filled (as they often are), feel free to stop by the ASMP booth #1173 to get on the waiting list or just to say “Hi!”

ASMP officially opens their review registration tomorrow Oct 15th when their monthly newsletter goes out. But if you’re a member, you can sign up here today. All the reviewer’s slots get filled FAST!

I’m also one of the dozens of reviewers participating in the Palm Springs Photo Festival’s portfolio review program. The PSPF reviews are not free as demand is very high to get a one-on-one session with the reviewers–many of whom are art buyers and photo editors as well as reps and consultants–but there are discounts available. The PSPF reviews are now full, but their wait list opens Oct. 15th and 16th.

 

Rebooting Your Business Brain 2.0 is in Minneapolis Nov. 14, 2012

It was a stunning 68-degrees in Chicago yesterday yet I’m happily heading to the land of cool temps and warm hearts: Minneapolis. I’m presenting an updated and revised version of my photography marketing talk: ReBooting Your Business Brain 2.0 to one of my favorite photography trade orgs: the ASMP MN chapter.

ASMP MN is a great group of talented photographers who know a thing or two about community building and educational events. They’ve had some great presentations by industry leaders. Previously, I was honored to be one of the panelists on Kat Dalager’s Photo Marketing Rehab.

It is so refreshing to see a group of photographers who really know how pull together and have a such a solid community spirit. Can’t wait to see them again.

The talk is on Wed. Nov. 14th at 6:00 CST at Orbit Studios  3805 Washington Avenue N., Minneapolis, MN 55412

REGISTRATION and other event details can be found  here.

I’m also doing portfolio reviews the day after the event. Contact me directly for more info.

 

 

My Oct. 2012 Events: 4 sets of portfolio reviews and 2 photo marketing talks

October is my  “All photography.. All the time!” month. Last week I was in Minneapolis on the panel of Kat Dalager’s Photo Marketing Rehab: Estimating and Invoicing program. She and the art buyers provided some great information to the crowd of about 100 photographers.

This week I’m in NYC for PhotoPlusExpo, the annual photo trade show and conference held from Oct. 25-Oct 27, 2012 at the Javits Center in Manhattan.

As I do every year while attending PhotoPlus, I’m doing free portfolio reviews for ASMP members. You can find me at their booth #1259 on Thurs. Oct. 26th from 3:15-4:45pm. Currently, all of my sessions are booked up. But if you want to get a free review from me, there’s still a chance. Someone who booked could forget–especially if they’re sucked into the magnetic pull of a “bright and shiny object” i.e. a camera demo session elsewhere on the show floor. Instructions on how to snag one of those cancellation openings are posted on my Facebook page

I’m also doing portfolio reviews for the grand daddy of reviews in NYC at PhotoPlus: the Palm Springs Photo Festival/PDN review sessions on Sat. Oct 27 from 9:00-11:30 am. They’re offering 1300 reviews from various photo industry influencers. I’ve done it in the past and have always seen some great work. All my sessions are currently booked out but I may be able to add more sessions–as will other reviewers– as our PhotoPlus schedules come into focus. Check updated reviewer schedule status on their Sessions Available page

Then it’s off to Santa Fe, NM to present my newly revised and updated photography marketing talk: “Rebooting Your Business Brain 2.0.” to the ASMP NM chapter . The Santa Fe University of Art and Design has graciously provided the venue on the evening of Oct. 30th and The Workbook has generously contributed to defray travel costs. I’ll be available for private consultations while in Santa Fe (email me for more info and schedule).

Then it’s back to Minneapolis to present “Rebooting 2.0…” to the ASMP MN chapter on Nov. 14th at Orbit Studios. Kind support for this event comes from Livebooks. While I’m in Minneapolis Nov. 13-15th will be the 4th opportunity in 4 weeks for a private, one-on-one, face-to-face (how sadly rare these days!) portfolio consultation.

There is also an opportunity for a group of 3 emerging photographers to book a group session. More info is on the event web site. Email or call me if you want to book any of the sessions.