Saw this post on PetaPixel today discussing the Do’s and Don’ts of how a photographer should write a good bio page for their web site.
Most of my photography marketing consulting clients come to me with Bio page copy that they wrote themselves. And almost all fail to write bio copy that is helpful to a prospective client. Most contain copy that talks about their first magical connection to photography. That data point means a lot to the photographer and their personal life narrative, but it usually means nothing to a prospective client.
I mean really… how many prospective clients base their decision on hiring a photographer based on the answer this question: “How old were you when you first fell in love with photography? 10 years old? 15? 25?” Read more