Photography marketing class Aug 25-27

When you know how to effectively market your photography, you’re more than halfway to achieving success in your photo business. As you well know, it takes more than good imagery to create a viable career in the photo business these days.

I will be teaching a 3-day photo marketing workshop at the Maine Photo Workshop + College from August 25th through Aug. 27th. This experiential workshop will be taught to a group of committed and proactive photographers. Join us!

Participants in this hands-on workshop will learn the foundations of effective photography marketing.

A few of the essential photography marketing skills they’ll learn are:

They will learn how edit their portfolio for the best online presence. That is, learn how to showcase your best images–ones that you are proud but also those that meet magnetically meet the needs of your potential clients.

They’ll learn how to create and implement a strategic marketing plan.

They’ll learn how to powerfully connect with and follow-up with their potential clients both online and in person.

They’ll learn how to effectively market their photography to just the right buyers for their photography.

This workshop is appropriate for both commercial and fine art photographers. There are essential presentation, sales, and marketing skills and tools you need to know in any photography niche.

Come join me in Maine for three days where we will focus on building your business. Instead of you working alone with trial and error over months and months, in this concentrated workshop you can get the focused attention and support you need. I’ve helped hundreds of photographers improve their business. I’d love to help you also move forward in marketing and selling your photography.

Imagine having clear and focused direction on how to find and connect with the people who would be most receptive to your work. Imagine learning how to think like and act like your own best rep or gallery dealer. I will pull back the curtain and show you the secrets to business success that every successful sales and marketing professional knows.

Most photographers were never taught how to do this. Generic cookie-cutter marketing plans just don’t cut it. What you’ll learn during this weekend will be tailored to YOU. You are unique. Your strategy needs to be unique as well. You need a plan that is based on your skills, abilities, location, and resources–no one else’s!

Trust me on that. I’ve helped many of my clients turn around sagging careers after they bought into a one-size-fits-all marketing plan. Get focused personalize attention in a synergistic group setting.

Come get what you need to grow your business!

Registration info is here.

And there’s the Maine in August and the lobster…  🙂

Photo Business seminar in Minneapolis 4/27/17

I’m excited to head back to the ASMP Minneapolis chapter on April 27th to present my latest photo business seminar: “How Get Your Head Together to Get Ahead in Business”

Are any of these thoughts frequent visitors to your headspace?

  • They didn’t accept my bid.. They don’t like me. I’m no good. (Fear of rejection).
  • I suck. That other shooter has it all together. I’m a fraud. (Impostor syndrome)
  • I have social media FUD (fear, uncertainty, and doubt).I should be posting on Instagram, Facebook LinkedIn, and/pr SnapChat right now or no one will ever hire me. Ever. How are those other shooters are doing it?!? I know should be. (also known as FOMO: Fear of missing out)

It might be time for you to install an upgrade on a critical Operating System–the OS that you use to run your own mind.

In this brand-new talk I’ll be discussing why updating your “internal operating system” is one of the best strategies you can implement in this age of information overload and the short-attention-span economy. When you employ both mindfulness practices and implement various software marketing reminder apps, you free your mind to be more focused and creative.

Consider this….You’d never think to process your images using the software you were using 10 years ago, would you? You intuitively know it would not be able to effectively process and render so much more data–not to mention your client’s demands for more and faster deliverables.

Then why do you think you don’t need to readjust how you mentally process the increased amount of information assaulting your mental space every day? Information that can derail a relationship if it’s misperceived. E.g. is that other person that’s driving you crazy, really doing it on purpose?

Time for a brain hack?

Where: 514 Studios, 514 N 3rd St, Minneapolis, MN 55401

When: 7:00-9:00pm Thursday, April 27th

Cost:$20 for ASMP Members and Students; $40 for Non-Members

Registration: Here’s the link to the ASMP National site where you can register.

Private marketing sessions:  As usual, I will be available for private consulting sessions in the 2 days after the event.

You can contact me directly to book a session. Early bird discounts will apply.

 

Photo business development for Atlanta-metro area photographers on Jan.17th

If you’ve not already heard, from 6:30 p.m. to 9:00 p.m. on Jan. 17, 2017,  I’ll be at the Savannah College of Art and Design (SCAD) in Atlanta. That’s where I’ll be presenting a revised and updated version of my photography marketing seminar Rebooting Your Business Brain 2.0 . I was invited by the Atlanta Southeast Chapter of the ASMP.  SCAD is graciously providing the venue.

Event info & registration is HERE.

I will also be available the next day for those who’d like to book a private, one-on-one marketing strategy/portfolio editing sessions.

I’m offering a discount to proactive photographers who book a private session with me in advance. People often want a session with me after hearing my talk, so if you think you might…. act now as I’ve only 4 appointments available on Wednesday 1/18/17.

This is a great opportunity for any photographer who’s interested in getting focused and personalized custom feedback on any aspect of their portfolio and their related marketing efforts. Get answers to questions about your plan to get business in this rapidly evolving photography marketplace. Sessions are appropriate for emerging proactive photographers as well as seasoned professionals.

NOTE: Sunday, Jan. 15, 2017  is the last day to snag a 5% discount early-bird discount on an in-person photo marketing consulting session in Atlanta.

Contact me directly to book a session.

10% early-bird consulting session discount ends Jan.7 for Jan.17 & 18 Atlanta sessions

When I am in Atlanta to present Rebooting Your Business Brain on Jan. 17, 2017, to the ASMP Atlanta Southeast Chapter,  I will also be available for one-on-one private marketing strategy/portfolio editing sessions. Sessions will be the day of and day after my “Rebooting Your Business Brain” seminar. The photo marketing seminar is being held at SCAD for ASMP Atlanta SE and others on Jan. 17th, 2017. Event info & registration is here

I’m offering a discount to proactive photographers who book a private session with me in advance. People often want a session with me after hearing my talk, so if you think you might…. act now as I’ve only 4 appointments available on Wednesday 1/18/17.

This is a great opportunity for any photographer who’s interested in getting focused and personalized custom feedback on any aspect of their portfolio and their related marketing efforts. Get answers to questions about your plan to get business in this rapidly evolving photography marketplace. Sessions are appropriate for emerging proactive photographers as well as seasoned professionals.

NOTE: Tomorrow(Jan. 7, 2017)  is the last day to snag a 10% early-bird discount on an in-person photo marketing consulting session in Atlanta. Next week the discounted price drops to a 5% discount.

Contact me directly to book a session.

 

Photo Marketing seminar: Jan.17, 2017 in Atlanta

CHANGES: Soon it will be January.

January…The time of new beginnings.

The 45th President will be inaugurated on January 20th. The United States of America will embark on a whole new chapter of its history. I don’t yet know how this big change will play out–or how it will affect my life. To relieve any anxiety about the future, I always focus on the present moment. The present moment is where the things I can control exist–such as my attitude and my marketing efforts. Gratitude and strategic planning are helpful.

MARKETING SEMINAR:  I’m grateful to have been asked by the Atlanta Southeast chapter of the ASMP to present the updated and revised version of my photography marketing seminar, “Rebooting Your Business Brain” in Atlanta, GA on January 17, 2017.

I’ll be sharing strategic marketing tips on how to keep your business moving forward– even when you feel discouraged, upset, or confused.

The venue event is at SCAD which allows SCAD’s photography students to attend.

Visit the ASMP chapter’s web site  to register and to learn more about the event.

PRIVATE CONSULTATIONS: As usual, I’ll be available to meet privately with photographers while I’m in town. To book a consulting session with me to get your personalized photo marketing strategy, content feedback, and editing of your work, just shoot me an email with “Atlanta session” as the email’s Subject line.

There are early-bird discounts available for those who book a session in advance of my arrival.

Start the new year by focusing on your marketing. It’s something you can control. And improve by applying the right strategies. How our lives will be affected by the country’s larger change will be revealed soon enough…

Minneapolis Portfolio Review event on April 29, 2016

On Friday April 29, 2016  I will once again be doing portfolio reviews at the third annual 612 Review-The Portfolio Review event which is being put on by the ASMP Minneapolis-St. Paul chapter.

I’ll be joining a team of Midwest-based art directors, art buyers, reps and others who’ll be reviewing photographers’ portfolios in 20-minute segments from 9:00 a.m. to 5:00 p.m at the same venue as last year’s event: the Minneapolis Community and Technical College in downtown Minneapolis.

The list of this year’s reviewers and their biographies can be found here.

Both year’s previous event were super well-attended and many photographers made many new business connections.

Register HERE on the ASMP MSP’s chapter web site.

Hope to see you there!

Carolyn Potts doing a portfolio review

Portfolio review sessions in NYC during PhotoPlus Expo Oct 24-26th, 2013

You can find me next week as I do every year, attending PhotoPlus Expo at the Jacob Javits Center in NYC.

While there, I’ll be one of the eight reviewers offering free portfolio reviews/consultations to ASMP members. If all the slots get filled (as they often are), feel free to stop by the ASMP booth #1173 to get on the waiting list or just to say “Hi!”

ASMP officially opens their review registration tomorrow Oct 15th when their monthly newsletter goes out. But if you’re a member, you can sign up here today. All the reviewer’s slots get filled FAST!

I’m also one of the dozens of reviewers participating in the Palm Springs Photo Festival’s portfolio review program. The PSPF reviews are not free as demand is very high to get a one-on-one session with the reviewers–many of whom are art buyers and photo editors as well as reps and consultants–but there are discounts available. The PSPF reviews are now full, but their wait list opens Oct. 15th and 16th.

 

My Oct. 2012 Events: 4 sets of portfolio reviews and 2 photo marketing talks

October is my  “All photography.. All the time!” month. Last week I was in Minneapolis on the panel of Kat Dalager’s Photo Marketing Rehab: Estimating and Invoicing program. She and the art buyers provided some great information to the crowd of about 100 photographers.

This week I’m in NYC for PhotoPlusExpo, the annual photo trade show and conference held from Oct. 25-Oct 27, 2012 at the Javits Center in Manhattan.

As I do every year while attending PhotoPlus, I’m doing free portfolio reviews for ASMP members. You can find me at their booth #1259 on Thurs. Oct. 26th from 3:15-4:45pm. Currently, all of my sessions are booked up. But if you want to get a free review from me, there’s still a chance. Someone who booked could forget–especially if they’re sucked into the magnetic pull of a “bright and shiny object” i.e. a camera demo session elsewhere on the show floor. Instructions on how to snag one of those cancellation openings are posted on my Facebook page

I’m also doing portfolio reviews for the grand daddy of reviews in NYC at PhotoPlus: the Palm Springs Photo Festival/PDN review sessions on Sat. Oct 27 from 9:00-11:30 am. They’re offering 1300 reviews from various photo industry influencers. I’ve done it in the past and have always seen some great work. All my sessions are currently booked out but I may be able to add more sessions–as will other reviewers– as our PhotoPlus schedules come into focus. Check updated reviewer schedule status on their Sessions Available page

Then it’s off to Santa Fe, NM to present my newly revised and updated photography marketing talk: “Rebooting Your Business Brain 2.0.” to the ASMP NM chapter . The Santa Fe University of Art and Design has graciously provided the venue on the evening of Oct. 30th and The Workbook has generously contributed to defray travel costs. I’ll be available for private consultations while in Santa Fe (email me for more info and schedule).

Then it’s back to Minneapolis to present “Rebooting 2.0…” to the ASMP MN chapter on Nov. 14th at Orbit Studios. Kind support for this event comes from Livebooks. While I’m in Minneapolis Nov. 13-15th will be the 4th opportunity in 4 weeks for a private, one-on-one, face-to-face (how sadly rare these days!) portfolio consultation.

There is also an opportunity for a group of 3 emerging photographers to book a group session. More info is on the event web site. Email or call me if you want to book any of the sessions.

 

Is your photography vulnerable to being replaced by CGI?

First it was the auto manufacturers that took away some of the car shooters business by using CGI (computer generated imagery).

Then it was furniture makers (IKEA reports by next year 25% of its photo content will be replaced by CGI).

Now, some fashion accounts are starting to use CGI. (Those poor super models…..)

What next?

This recent article in Smart Money discuss 5 areas of photography that are vulnerable. Are you in one?

What niche of advertising photography do you think is totally immune from being replaced by CGI?

APA Midwest assembles art buyers and others for their annual Digital Portfolio Review event

Today, June 12, 2012 from 6:00 pm to 8:30 pm several art buyers from top Chicago ad agencies, along with yours truly, will be editing photographers portfolios at APA Midwest’s Digital Portfolio Review .

I’m looking forward to meeting some new Chicago-area commercial photographers and seeing some great images. It’s always a treat to be blown away by someone’s work who I’ve never met or heard of. Happens every time. Wonder who it will be tonight?

It’s being held at Digital Bootcamp/Portfolio Annex, 25 W. Hubbard, Chicago IL 60654.

More info about tonight’s event is on the APA Midwest’s website.