After last month’s successful keynote presentation in Dubai at the Destination Wedding Planners Congress, I’m returning to Chicago to present again to the Chicago Creative Coalition. My talk is part of C3’s three-part “Re-Presenting Yourself” business education series.
I will expand on the Marketing and Mindfulness talk I presented to C3 almost exactly one year ago in April of 2018. I’ll share more tips, techniques and strategies that every creative person should know about in the age of 24/7 distraction if they’re to get the best results from their marketing plans.
Colombia College will again be the host venue.
Event details and registration links can be found on the C3 web site: here
Thanks again to the Daylite team at Market Circle for logistical support.
I’m delighted to report that on March 29, 2019, I will be one of 4 keynote speakers on the CAPTURE event track of the 6th annual Destination Wedding Congress being held March 27-29 at the Atlantis Hotel on The Palm in Dubai. Previous DWP highlights (2014-2017) can be seen on this page’s videos.
I’ve been invited to present my latest photography marketing talk: Marketing & Mindfulness. In this talk, I explain how photographers and other visual content creators must work on their “Inner Game” if they want to succeed in this 24/7, information-overloaded global economy.
We are all flooded with constant opportunities to distract us from properly utilizing our most important business assets: our time, our attention, and most importantly for artists, creating new work.
The CAPTURE track of the conference is brand-new to DWP this year. It’s the business development and marketing track geared to visual storytellers (photographers, videographers and drone operators). During the CAPTURE track, image makers will to learn how to create more effective marketing plans.
Many photographers will be attending DWP to have face-to-face networking opportunities with the dozens of top-tier international destination wedding planners. These are the people who want and need to hire the best visual storytellers who are located anywhere in the world.
Over 500 attendees are coming from 70 different countries. They represent all aspects of the destination wedding industry. Both destination wedding planners and many of the service providers the planners need to create extraordinary destination weddings. Some of the attending providers are representing the world’s top hotels, tourism boards, caterers, floral designers, etc., etc.
And what would a great destination wedding be without the absolutely essential services of my favorite folks…photographers and videographers?
I can’t wait to meet some of the many creative people coming from so many different parts of the world!
Special thanks go to MarketCircle’s Daylite team for logistical support.
The closing reception for the Hope in the Dark fine art photo exhibit was held on Nov. 16th in the gallery at Creative Coworking in Evanston, IL.
I’m happy to report it was a huge success!!
This was the show I created and curated as a fundraising event for RefugeeOne which is one of Chicago’s largest social service agencies serving new immigrants. Just last week, I received the final donation tally. I’m thrilled to report that we exceeded last year’s fundraising total by over 30%!!
Thanks go to the ten fabulous photographers whose images inspired the event attendees top open their hearts and their wallets. Justin Fantl, Ted Glasoe, Alyce Henson, Karl Herber, Aimee Norkett, Christina McFaul, Dan Merlo, Nate Ryan, Todd Winslow Pierce, and Craig van der Lende all had stunning images that related to the theme of the show.
Additional huge thanks go to Karl Herber Digital. Karl expertly printed the entire show. Big thanks also go to the team at BLICK in Evanston for all the lovely framing. I could not have mounted this exhibit without their support!
I hope to post some more images from the event sometime later.
September and October are always my busiest months of the year. Yours, too?
In September, I was super busy curating another iteration of the fine art photography exhibition Hope in the Dark: Refocused. Its opening reception was on Sept. 21st (the International Day of Peace). Again, it was a fundraiser for the benefit of social service agency, RefugeeOne. (I’ll do another post closer to the show’s Nov. 16th closing reception and include details and some of the images).
Video tutorial: To help photographers heading to NYC for PhotoPlusExpo (Oct 25th-Oct 27th) who have scheduled face-to-face portfolio reviews–either at Palms Springs PhotoFest at PPE or the APA NY reviews I was going to do a brand new version of my webinar “How to Create Presentations that Work” that I initially did last fall. But I ran out of time.
However, I asked ASMP if they would share the existing video again and they readily agreed. Check it out via the link in ASMP’s Strictly Business Blog to gain access.
I’ll again be doing portfolio reviews at the Palm Springs Photo Fest at PhotoPlus Expo (open to all who register and pay) on Wed., 10/24/18; Thurs., 10/25/18; and Fri., 10/26/18. My fellow portfolio reviewers often say that while most photographers may have photography talent, many are not fully prepared for face-to-face meetings. This webinar will hopefully help them fix that.
New this year: I’m also doing three free reviews for the first 3 photographers who make a donation during the show to the APA Copyright Protection Fund. at the APA booth (Booth #158) on Saturday, Oct. 27th. You can either donate at the APA booth or login into your APA account and send an email to Juliette Wolf-Robin, National Executive Director to indicate your intention to make a donation and get a free review.
I’ll be at PhotoPlus the whole time and am really looking forward to connecting with my consulting clients and old friends and colleagues. There’s nothing like hanging out in person with folks you don’t get to see but once a year.
I’ll also get to soak up some culture in one of my favorite cities. In addition to my annual visit to MOMA I’m going to check out a some fine art photography gallery exhibits. I’ll refer to the extensive listings guide in the great online photography publication The Eye of Photography to make my to-see list.
One of the best parts I love about NYC is actually just wandering around and taking in the sights, sounds, tastes, and visuals. There’s nothing like it.
Offer for my newsletter subscribers: Shoot me an email if you’re also going to be at PhotoPlus and would like to connect. Use the subject line: “PPE connect?” and include your cel#. If our calendars align, I’ll meet you for coffee in the Javits Center.
The Chicago Creative Coalition, APA Chicago, and ASMP Chicago Midwest have invited me to present my newest seminar: Get Your Head Together to Get Ahead in Business: Marketing and Mindfulness. This event for those who are interested in stretching beyond any current limiting beliefs they have about marketing, themselves, and what’s possible in their business.
Anyone who’s ever obsessed over a situation –and wished they could stop thinking about it – knows the suffering that mental loops create. Here’s the good news: all of those negative states start in the mind (consciousness). That’s where they can be fixed. On Wednesday evening, April 25th I will expand one of the critical “tripod legs” of success that I covered in my other photography marketing seminar Rebooting Your Business Brain 2.0.
In this new seminar, I’ll be going over the components of The Inner Game: Managing Your Mind. You will learn what makes up this primary leg of support. You’ll learn how you can get more stability in your business. I’ll help you understand why, in this hyper-connected economy, 24-hr. news cycle world we now live in, managing your mind has never been more important. It is a foundational base for increased productivity and creativity.
You will have a chance to both learn and then do. We’ll go over the what, when, and why. Then you’ll get to directly experience some of the mindfulness tools – so you can shift out of those less-than-effective thoughts.
I will also be showing some more traditional direct marketing tools and processes so you can build a focused plan to land the business you want.
Wednesday, April 25, 2018
7:00 PM Networking & Noshing
7:20 PM Program
Hokin Lecture Hall, Room 109
623 S. Wabash, Chicago
convenient to numerous El stations
metered street parking and various parking lots with evening discounts nearby
The registration link and more info: https://www.chicagocreative.org/marketing-and-mindfulness
I’m headed to Boston to attend a portfolio review event. I’m really looking forward to reviewing the portfolios of almost a dozen photographers at the ASMP New England chapter event tomorrow. It’s being held at High Output (86 Lincoln Street, Brighton) starting at 3:30 pm EDT tomorrow. It’s free for chapters members and there’s a small fee for non-member photograpers.
Go here for more details and registration links.
Last month, I spent three days at PhotoPlusExpo in NYC where I was reviewing portfolios for the Palms Springs Photo Fest at PPE and for ASMP at their booth on the trade show floor. It was a gas. Saw SO so much good work. Met some really wonderful photographers.
Doing portfolio reviews is one of my all-time favorite business activities. I love helping photographers move their careers forward by providing them with an objective analysis of their presentations.
Here are some portfolio presentation tips for anyone who’s attending.
LOTS going on this month!!
Starting with the webinar I’m doing tomorrow (Tuesday, Oct. 17th at 12:00pm EDT) with ASMP on “How to Create Presentations that Work” there are many photo business connection options for photographers this month.
I know many photographers who are headed to NYC next week for PhotoPlusExpo. Many will be attending seminars, but some will also be getting their portfolios reviewed. Those of us who do reviews at the Palm Springs Photo Fest at PhotoPlus Expo (open to all who register and pay) and at the ASMP booth (free for ASMP members with a $25 admin. fee) often lament that while most photographers are prepared for a face-to-face meetings, many are not. The webinar will hopefully help them be better prepared.
I’ll be at PhotoPlus the whole time it runs (Oct 25th-Oct 28th) and I will be doing reviews on Friday, Oct. 27th for both organizations. I am really looking forward to connecting with my consulting clients and old friends and colleagues. There’s nothing like hanging out in person with folks you don’t see but once a year.
I’ll also get to soak up some culture in one of my favorite cities. In addition to my annual visits to MOMA and the International Center of Photography, I’m going to check out a some fine art photography gallery exhibits.
Here are a couple I’ve bookmarked:
Julie Blackmon’s exhibition Fake Weather which opens Oct. 19th at at Robert Mann gallery http://www.artnet.com/galleries/robert-mann-gallery/fake-weather/
and Steve McCurry’s The Importance of Elsewhere at Cavalier Gallery 3 W. 57th Street, 4th Floor, New York, NY 10019, USA which runs from Wednesday, October 18, 2017–Sunday, November 12, 2017 http://www.artnet.com/galleries/cavalier-galleries/steve-mccurry-the-importance-of-elsewhere/
One of the best parts I love about NYC is actually just wandering around and taking in the sights, sounds, tastes, and visuals. The fashion, the food, the unique expressions of humanity–on every corner.
Shoot me an email if you’re also going to be there and would like to connect.
Many creative people–myself included–sometimes use their great powers of imagination and pre-visualization to sabotage themselves. They can imagine a great goal but get frustrated and discouraged when they imagine a huge distance between where they are now and where they want to be.
In photography marketing and promotion, this is a pretty common scenario. You can imagine sending out a great promo on a regular basis that leads to dream assignment. You can imagine making social or in-person connections with prospective clients that becoming repeat customers because you have such natural rapport with them.
But the real key to success– in any endeavor that takes a while to achieve– is to begin. Sometimes that’s the hardest step because you know that it’s only a teensy tiny bit beyond where you are right now. But that one step IS movement.
One step is greater than zero steps.
And then the key is to keep going. And going and going. And most importantly: to get back on track when you inevitably fall off the track. We all do. Everyone who is honest with themselves and others, will admit that.
Don’t waste time berating yourself for not doing it perfectly all the time. What good will come of that? Beating up on yourself and then feeling crappy about your lack of perfection dampens your spirit and is a creativity killer–and as an artist, that’s the last thing you want to do to yourself.
To achieve those imagined results, everyone MUST attend to the small sometimes boring steps that take you from here to there. Often those steps get abandoned for their seeming lack of grandeur. Doing data entry into a CRM system is one of those tasks. If done correctly, it is one of those business development chores that can really pay off–especially when it’s time to promote your news to just the right audience. E.g. you’ve just shot a project that you’re really excited about. Who should see it? What if it’s a great food shot? Do you really think those in your e-list who work on fashion or automotive need to get that email from you?
If you’ve already done your due diligence when you’re building your list and you have the right kind of CRM, you can easily pull up everyone who works on food accounts and promote specifically to them.
Yes, there are list brokers –some far better than others– who maintain big databases photo buyer information. You can buy a monthly or yearly subscription to their data. They can help you figure out, for example, which ad agencies have food accounts. That can save the perpetual procrastinating photographer from never getting any promotional pieces sent out.
But taking the time to actually build your own “house list” is always a great idea. Those big lists rarely are able to drill down to the level of decision makers who actually control the work on those accounts. But your personal network will likely be able to get you that info if you’re diligent. And then you can combine that data into something that can really work for you.
“Progress not perfection” is a very helpful mantra to remember if doing reasearch and data entry bores you to tears. And speaking of mantras, now might be a good time to learn to meditate– if you don’t already do so. Many successful artists and business people practice regular meditation.
Those of you who’ve followed me for a while, know I’m a big fan of the importance of supporting your Muse by making sure your mind is not filled with fear, doubt, and anxiety. Mediation relieves those negative emotions.
The easy on-ramp to starting a regular mediation practice can begin by jumping onto the free 21-day mediation series that Deepak Chopra and Oprah offer quarterly. A new mediation streams online each day. The latest series just started yesterday but you can still join as each mediation is available for 5 days after it’s first posted.
Registration is at https://chopracentermeditation.com/experience
I currently practice Transcendental Meditation which I learned it in the ’80 but.. fell off the track. I got back to meditating a few years ago via the 21-day free program offered online by Deepak Chopra and Oprah after a friend invited me to try it. Then I returned to doing TM.
Meditating has helps me neutralize any negative emotions. Like those that arose when I realized that I’ve not been doing blogs post as often as I would have like to.
In my next post, I’ll tell you what I’ve been working on that has kept me away from blogging. Soon…..
When you know how to effectively market your photography, you’re more than halfway to achieving success in your photo business. As you well know, it takes more than good imagery to create a viable career in the photo business these days.
I will be teaching a 3-day photo marketing workshop at the Maine Photo Workshop + College from August 25th through Aug. 27th. This experiential workshop will be taught to a group of committed and proactive photographers. Join us!
Participants in this hands-on workshop will learn the foundations of effective photography marketing.
A few of the essential photography marketing skills they’ll learn are:
They will learn how edit their portfolio for the best online presence. That is, learn how to showcase your best images–ones that you are proud but also those that meet magnetically meet the needs of your potential clients.
They’ll learn how to create and implement a strategic marketing plan.
They’ll learn how to powerfully connect with and follow-up with their potential clients both online and in person.
They’ll learn how to effectively market their photography to just the right buyers for their photography.
This workshop is appropriate for both commercial and fine art photographers. There are essential presentation, sales, and marketing skills and tools you need to know in any photography niche.
Come join me in Maine for three days where we will focus on building your business. Instead of you working alone with trial and error over months and months, in this concentrated workshop you can get the focused attention and support you need. I’ve helped hundreds of photographers improve their business. I’d love to help you also move forward in marketing and selling your photography.
Imagine having clear and focused direction on how to find and connect with the people who would be most receptive to your work. Imagine learning how to think like and act like your own best rep or gallery dealer. I will pull back the curtain and show you the secrets to business success that every successful sales and marketing professional knows.
Most photographers were never taught how to do this. Generic cookie-cutter marketing plans just don’t cut it. What you’ll learn during this weekend will be tailored to YOU. You are unique. Your strategy needs to be unique as well. You need a plan that is based on your skills, abilities, location, and resources–no one else’s!
Trust me on that. I’ve helped many of my clients turn around sagging careers after they bought into a one-size-fits-all marketing plan. Get focused personalize attention in a synergistic group setting.
Come get what you need to grow your business!
Registration info is here.
And there’s the Maine in August and the lobster… 🙂