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Photography marketing class Aug 25-27

When you know how to effectively market your photography, you’re more than halfway to achieving success in your photo business. As you well know, it takes more than good imagery to create a viable career in the photo business these days.

I will be teaching a 3-day photo marketing workshop at the Maine Photo Workshop + College from August 25th through Aug. 27th. This experiential workshop will be taught to a group of committed and proactive photographers. Join us!

Participants in this hands-on workshop will learn the foundations of effective photography marketing.

A few of the essential photography marketing skills they’ll learn are:

They will learn how edit their portfolio for the best online presence. That is, learn how to showcase your best images–ones that you are proud but also those that meet magnetically meet the needs of your potential clients.

They’ll learn how to create and implement a strategic marketing plan.

They’ll learn how to powerfully connect with and follow-up with their potential clients both online and in person.

They’ll learn how to effectively market their photography to just the right buyers for their photography.

This workshop is appropriate for both commercial and fine art photographers. There are essential presentation, sales, and marketing skills and tools you need to know in any photography niche.

Come join me in Maine for three days where we will focus on building your business. Instead of you working alone with trial and error over months and months, in this concentrated workshop you can get the focused attention and support you need. I’ve helped hundreds of photographers improve their business. I’d love to help you also move forward in marketing and selling your photography.

Imagine having clear and focused direction on how to find and connect with the people who would be most receptive to your work. Imagine learning how to think like and act like your own best rep or gallery dealer. I will pull back the curtain and show you the secrets to business success that every successful sales and marketing professional knows.

Most photographers were never taught how to do this. Generic cookie-cutter marketing plans just don’t cut it. What you’ll learn during this weekend will be tailored to YOU. You are unique. Your strategy needs to be unique as well. You need a plan that is based on your skills, abilities, location, and resources–no one else’s!

Trust me on that. I’ve helped many of my clients turn around sagging careers after they bought into a one-size-fits-all marketing plan. Get focused personalize attention in a synergistic group setting.

Come get what you need to grow your business!

Registration info is here.

And there’s the Maine in August and the lobster…  🙂

Summer reading suggestions- books for photographers that aren’t about photography

As the first day of Summer and the longest day of the year approaches, it’s a good time to think about relaxing with a great book. This summer, instead settling into your beach chair with a best-selling mystery or romance novel, pack one of these paperbacks into your beach bag and you’ll have more than a tan when you’re done.

You’ll end up with some perspectives that can put things into a different focus for you regarding where photography is headed– and how you fit in. I think it’s essential for any small business owner to get a macro-economic business perspective. Reading outside your industry niche gives you the business equivalent of a liberal arts education vs. trade school education. Both kinds of education are very valuable. But added together, the whole is greater than the sum of the parts.
In the same way, maintaining a well-rounded and broad business perspective can generate new insights about marketing your photography. In between reading the CS6 manuals, take a look at these.

The first few books will give you a wonderful dose of confidence about being in a creative industry

A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink

Linchpin: Are You Indispensable? by marketing guru, Seth Godin

These best-sellers by Malcolm Gladwell really make you think.The Tipping Point: How Little Things Can Make a Big Difference  and  Outliers: The Story of Success

Here are two of my favorite big-picture guides–one for a perspective on the global economy: The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century by Thomas Friedman

 and one to help you manage day-to-day priorities: The 7 Habits of Highly Effective People by Steven Covey

And finally, for a different perspective on what might be really holding you back,have some fun examining your foundational beliefs with this help of this book: Loving What Is: Four Questions That Can Change Your Life by Byron Katie & Stephen Mitchell

Have fun in the summer sun!