Posts

Marketing and Mindfulness event on April 25, 2018 in Chicago

The Chicago Creative Coalition, APA Chicago, and ASMP Chicago Midwest have invited me to present my newest seminar: Get Your Head Together to Get Ahead in Business: Marketing and Mindfulness. This event for those who are interested in stretching beyond any current limiting beliefs they have about marketing, themselves, and what’s possible in their business.

Anyone who’s ever obsessed over a situation –and wished they could stop thinking about it – knows the suffering that mental loops create. Here’s the good news: all of those negative states start in the mind (consciousness). That’s where they can be fixed. On Wednesday evening, April 25th I will expand one of the critical “tripod legs” of success that I covered in my other photography marketing seminar Rebooting Your Business Brain 2.0.

In this new seminar, I’ll be going over the components of  The Inner Game: Managing Your Mind. You will learn what makes up this primary leg of support. You’ll learn how you can get more stability in your business. I’ll help you understand why, in this hyper-connected economy, 24-hr. news cycle world we now live in, managing your mind has never been more important. It is a foundational base for increased productivity and creativity.

You will have a chance to both learn and then do. We’ll go over the what, when, and why. Then you’ll get to directly experience some of the mindfulness tools – so you can shift out of those less-than-effective thoughts.

I will also be showing some more traditional direct marketing tools and processes so you can build a focused plan to land the business you want.

The details:

Wednesday, April 25, 2018
7:00 PM Networking & Noshing
7:20 PM Program

Columbia College
Hokin Lecture Hall, Room 109
623 S. Wabash, Chicago
convenient to numerous El stations
metered street parking and various parking lots with evening discounts nearby

The registration link and more info: https://www.chicagocreative.org/marketing-and-mindfulness

10% early-bird consulting session discount ends Jan.7 for Jan.17 & 18 Atlanta sessions

When I am in Atlanta to present Rebooting Your Business Brain on Jan. 17, 2017, to the ASMP Atlanta Southeast Chapter,  I will also be available for one-on-one private marketing strategy/portfolio editing sessions. Sessions will be the day of and day after my “Rebooting Your Business Brain” seminar. The photo marketing seminar is being held at SCAD for ASMP Atlanta SE and others on Jan. 17th, 2017. Event info & registration is here

I’m offering a discount to proactive photographers who book a private session with me in advance. People often want a session with me after hearing my talk, so if you think you might…. act now as I’ve only 4 appointments available on Wednesday 1/18/17.

This is a great opportunity for any photographer who’s interested in getting focused and personalized custom feedback on any aspect of their portfolio and their related marketing efforts. Get answers to questions about your plan to get business in this rapidly evolving photography marketplace. Sessions are appropriate for emerging proactive photographers as well as seasoned professionals.

NOTE: Tomorrow(Jan. 7, 2017)  is the last day to snag a 10% early-bird discount on an in-person photo marketing consulting session in Atlanta. Next week the discounted price drops to a 5% discount.

Contact me directly to book a session.

 

Summer reading suggestions- books for photographers that aren’t about photography

As the first day of Summer and the longest day of the year approaches, it’s a good time to think about relaxing with a great book. This summer, instead settling into your beach chair with a best-selling mystery or romance novel, pack one of these paperbacks into your beach bag and you’ll have more than a tan when you’re done.

You’ll end up with some perspectives that can put things into a different focus for you regarding where photography is headed– and how you fit in. I think it’s essential for any small business owner to get a macro-economic business perspective. Reading outside your industry niche gives you the business equivalent of a liberal arts education vs. trade school education. Both kinds of education are very valuable. But added together, the whole is greater than the sum of the parts.
In the same way, maintaining a well-rounded and broad business perspective can generate new insights about marketing your photography. In between reading the CS6 manuals, take a look at these.

The first few books will give you a wonderful dose of confidence about being in a creative industry

A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink

Linchpin: Are You Indispensable? by marketing guru, Seth Godin

These best-sellers by Malcolm Gladwell really make you think.The Tipping Point: How Little Things Can Make a Big Difference  and  Outliers: The Story of Success

Here are two of my favorite big-picture guides–one for a perspective on the global economy: The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century by Thomas Friedman

 and one to help you manage day-to-day priorities: The 7 Habits of Highly Effective People by Steven Covey

And finally, for a different perspective on what might be really holding you back,have some fun examining your foundational beliefs with this help of this book: Loving What Is: Four Questions That Can Change Your Life by Byron Katie & Stephen Mitchell

Have fun in the summer sun!

 


Sometimes “we teach what we need to learn.” My marketing mistake…

I did it. I made a marketing blunder. I got so busy working with my clients that I let a major piece of my marketing strategy fall apart.

Early on in my consulting practice I had a lot more time to write articles for my newsletter, and then later, this blog. But as I got more and more busy with my clients’ projects, spending time on my own “portfolio”of articles fell by the wayside.

Sound familiar?? Read more