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The key to Success is “Progress not Perfection” and Act & Relax

Many creative people–myself included–sometimes use their great powers of imagination and pre-visualization to sabotage themselves. They can imagine a great goal but get frustrated and discouraged when they imagine a huge distance between where they are now and where they want to be.

In photography marketing and promotion, this is a pretty common scenario. You can imagine sending out a great promo on a regular basis that leads to dream assignment. You can imagine making social or in-person connections with prospective clients that becoming repeat customers because you have such natural rapport with them.

ACT

But the real key to success– in any endeavor that takes a while to achieve– is to begin. Sometimes that’s the hardest step because you know that it’s only a teensy tiny bit beyond where you are right now. But that one step IS movement.

One step is greater than zero steps.

And then the key is to keep going. And going and going. And most importantly: to get back on track when you inevitably fall off the track. We all do. Everyone who is honest with themselves and others, will admit that.

Don’t waste time berating yourself for not doing it perfectly all the time. What good will come of that? Beating up on yourself and then feeling crappy about your lack of perfection dampens your spirit and is a creativity killer–and as an artist, that’s the last thing you want to do to yourself.

To achieve those imagined results, everyone MUST attend to the small sometimes boring steps that take you from here to there. Often those steps get abandoned for their seeming lack of grandeur. Doing data entry into a CRM system is one of those tasks. If done correctly, it is one of those business development chores that can really pay off–especially when it’s time to promote your news to just the right audience. E.g. you’ve just shot a project that you’re really excited about. Who should see it? What if it’s a great food shot? Do you really think those in your e-list who work on fashion or automotive need to get that email from you?

If you’ve already done your due diligence when you’re building your list and you have the right kind of CRM, you can easily pull up everyone who works on food accounts and promote specifically to them.

Yes, there are list brokers –some far better than others– who maintain big databases photo buyer information. You can buy a monthly or yearly subscription to their data. They can help you figure out, for example, which ad agencies have food accounts. That can save the perpetual procrastinating photographer from never getting any promotional pieces sent out.

But taking the time to actually build your own “house list” is always a great idea. Those big lists rarely are able to drill down to the level of decision makers who actually control the work on those accounts. But your personal network will likely be able to get you that info if you’re diligent. And then you can combine that data into something that can really work for you.

“Progress not perfection” is a very helpful mantra to remember if doing reasearch and data entry bores you to tears. And speaking of mantras, now might be a good time to learn to meditate– if you don’t already do so. Many successful artists and business people practice regular meditation.

Relax

Those of you who’ve followed me for a while, know I’m a big fan of the importance of supporting your Muse by making sure your mind is not filled with fear, doubt, and anxiety. Mediation relieves those negative emotions.

The easy on-ramp to starting a regular mediation practice can begin by jumping onto the free 21-day mediation series that Deepak Chopra and Oprah offer quarterly. A new mediation streams online each day. The latest series just started yesterday but you can still join as each mediation is available for 5 days after it’s first posted.

Registration is at https://chopracentermeditation.com/experience

I currently practice Transcendental Meditation which I learned it in the ’80 but.. fell off the track.  I got back to meditating a few years ago via the 21-day free program offered online by Deepak Chopra and Oprah after a friend invited me to try it. Then I returned to doing TM.

Meditating has helps me neutralize any negative emotions. Like those that arose when I realized that I’ve not been doing blogs post as often as I would have like to.

In my next post, I’ll tell you what I’ve been working on that has kept me away from blogging. Soon…..

 

Photography marketing class Aug 25-27

When you know how to effectively market your photography, you’re more than halfway to achieving success in your photo business. As you well know, it takes more than good imagery to create a viable career in the photo business these days.

I will be teaching a 3-day photo marketing workshop at the Maine Photo Workshop + College from August 25th through Aug. 27th. This experiential workshop will be taught to a group of committed and proactive photographers. Join us!

Participants in this hands-on workshop will learn the foundations of effective photography marketing.

A few of the essential photography marketing skills they’ll learn are:

They will learn how edit their portfolio for the best online presence. That is, learn how to showcase your best images–ones that you are proud but also those that meet magnetically meet the needs of your potential clients.

They’ll learn how to create and implement a strategic marketing plan.

They’ll learn how to powerfully connect with and follow-up with their potential clients both online and in person.

They’ll learn how to effectively market their photography to just the right buyers for their photography.

This workshop is appropriate for both commercial and fine art photographers. There are essential presentation, sales, and marketing skills and tools you need to know in any photography niche.

Come join me in Maine for three days where we will focus on building your business. Instead of you working alone with trial and error over months and months, in this concentrated workshop you can get the focused attention and support you need. I’ve helped hundreds of photographers improve their business. I’d love to help you also move forward in marketing and selling your photography.

Imagine having clear and focused direction on how to find and connect with the people who would be most receptive to your work. Imagine learning how to think like and act like your own best rep or gallery dealer. I will pull back the curtain and show you the secrets to business success that every successful sales and marketing professional knows.

Most photographers were never taught how to do this. Generic cookie-cutter marketing plans just don’t cut it. What you’ll learn during this weekend will be tailored to YOU. You are unique. Your strategy needs to be unique as well. You need a plan that is based on your skills, abilities, location, and resources–no one else’s!

Trust me on that. I’ve helped many of my clients turn around sagging careers after they bought into a one-size-fits-all marketing plan. Get focused personalize attention in a synergistic group setting.

Come get what you need to grow your business!

Registration info is here.

And there’s the Maine in August and the lobster…  🙂

Tonight in Minneapolis: Photo Marketing Rehab Pt. 2-The Money Edition

Tonight I’m joining a panel of art buyers and producers on Kat Dalager’s Photo Marketing Rehab -The Money Edition.

We’ll be sharing our experiences on how to create proper paperwork for photography estimates and invoices–especially when working with ad agencies and design firms. If tonight’s event goes anything like the Photo Marketing Rehab event held in Chicago on Oct. 6th, it should be a blast–and full of great info! So glad to be joining in tonight.

Time: The event starts at 6:00pm with a Social Hour. Panel starts 7:00-ish.  $10.

Location: Shelter Studios
2112 Broadway St NE
Suite 150, Minneapolis, MN

Register here.

I’m also available on Thurs. 10/18/12  for private photo editing/marketing consultations for any interested Minneapolis photographers. Just give a call for more info to book a session.