Entries by carolyn

Part 3:When the Winds of Change blew hard, Kodak changed course

If the previous two posts took the wind out of your sails, please don’t get discouraged. As the owner of a small business, you’re in a relatively light and nimble vessel compared to some of your suppliers who are steering veritable ocean liners. For a light-hearted view of a photo business of enormous proportions (Kodak) […]

Part 2:When Winds of Change blow hard, check your navigation skills.

What do you do when a technological innovation is brewing that’s seemingly unrelated to digital imaging skills? For example, faster and cheaper broadband access and 5MP camera phones. When with a click of the Send button, it’s super-fast and cheap to share what you’ve shot– with anyone who cares to look–you can see that storm […]

Report from the ad tech conference in Chicago

Last summer I attended one of those geeky tech conferences I love to attend–along with several hundred other attendees curious to hear advance notice about the “next big thing” in online marketing. Most people were there from the major corporations’ marketing departments. They were in search of the elusive killer app that will bring an […]

Is your site invisible to cutting-edge web surfers?

Are you invisible at the cutting edge? Can the Mac-based “early adopters” (i.e., those communication industry trend setters who others soon follow) review your web site?? ================================================== If you’ve an all-Flash web site… you’re invisible on the iPhone. ================================================== It’s been almost a month since the incredible frenzy surrounding the release of Apple’s iPhone monopolized […]

Another blow to commercial photo biz came today

The NY Times reported today been a release of yet another microstock site. No doubt this will further drive down what clients expect to pay for an image. Today, Corbis announced the release of SnapVillage a new site which allows amateurs and semi-pros to sell their images for $1-$50. The rate SnapVillage pays the photographer? […]

Teeny Tiny Steps: Part 2 of 2-part series

Here’s Part 2 that I promised. “Teeny, Tiny Steps the Create a Mountain of Success” Here’s one of those small actions that’s paid off for clients who need help in the creative-unblocking realm: spend less than $1 and buy one of those spiral-bound notepads that fit in your pocket. (Or if you’re more tech-inclined, create […]

Teeny Tiny Steps: Part 1 of 2-part series

In today’s world of seemingly endless time-crunches and overwhelm, I thought I’d share some of my “Teeny Tiny Actions that Build a Mountain of Success–or What I learned from my battle with middle-age bulge.” While brushing my teeth today, I had a marketing epiphany. It occurred while I was doing my usual ritual of brushing […]