Photography Marketing creative tip: Homework counts. Fearless, generous creators get an A+
When all of your other marketing efforts start to pay off and you’re in a bid situation for a photo assignment, there’s one more thing that will help you land the job:
Do some research about what you’re being asked to photograph.
If you take the time to read up on the product, company, or event you’re being asked to shoot (you know you can Google ANYTHING) you appear to be someone who will be a partner in problem-solving. Demonstrating that you’ve actually taken your own time to learn about the client’s product can be a powerful way to show that you’re truly interested in their needs–everyone finds that attractive and very compelling.
Your willingness to do some research may provide a creative insight which can add value to the assignment and set you apart from your competitors. If you really are a creative problem-solver and don’t just call yourself one, then demonstrate that trait at this point of the project and share that side of yourself with your prospective client.
While some fear that “giving away the solution before getting the job” is professional suicide, others know that there are far more clients seeking to hire a creative team member for their project than there are clients who only are looking to steal someone’s ideas without compensation. If you’ve really got some awesome creative chops, you’ll always have them. If you continue to support your “muse” (spend some time with your muse so she doesn’t die from malnourishment), you can use that creative well-spring to nurture a prospective client relationship––not just on the shoot, but well before you’re hired.
Fearless, generous creators are pretty impressive individuals.
Are you one of them?