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Lots of Portfolio Reviews!!

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Next week, I will be part of the portfolio review teams of both The Palm Springs Photo Festival and the ASMP MSP Portfolio Reviews event. The PSPF reviews are Sept. 27-29 and the ASMP review day is Oct. 1st, 2021. Both events are being held virtually via Zoom.

You can register for any of the remaining review slots via accessing the above event links.

Note: for the PSPF reviews you need to sign up for 6 reviews. There are still reviewers available in all categories– but they’re going fast.

The ASMP’s event has a limit of three reviews/person and their registration is open until Sept. 27, 2021.

I always look forward to seeing some great work. I also love providing photographers with feedback that moves them forward in their careers, and, hopefully, sparking connections for them to my network of colleagues in either the commercial or fine art photography worlds.

See you next week?

Presenting my “Marketing & Mindfulness” talk in Dubai

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I’m delighted to report that on March 29, 2019, I will be one of 4 keynote speakers on the CAPTURE event track of the 6th annual Destination Wedding Congress being held March 27-29 at the Atlantis Hotel on The Palm in Dubai. Previous DWP highlights (2014-2017) can be seen on this page’s videos.

I’ve been invited to present my latest photography marketing talk: Marketing & Mindfulness. In this talk, I explain how photographers and other visual content creators must work on their “Inner Game” if they want to succeed in this 24/7, information-overloaded global economy.

We are all flooded with constant opportunities to distract us from properly utilizing our most important business assets: our time, our attention, and most importantly for artists, creating new work.

The CAPTURE track of the conference is brand-new to DWP this year. It’s the business development and marketing track geared to visual storytellers (photographers, videographers and drone operators). During the CAPTURE track, image makers will to learn how to create more effective marketing plans.

Many photographers will be attending DWP to have face-to-face networking opportunities with the dozens of top-tier international destination wedding planners. These are the people who want and need to hire the best visual storytellers who are located anywhere in the world.

Over 500 attendees are coming from 70 different countries. They represent all aspects of the destination wedding industry. Both destination wedding planners and many of the service providers the planners need to create extraordinary destination weddings. Some of the attending providers are representing the world’s top hotels, tourism boards, caterers, floral designers, etc., etc.

And what would a great destination wedding be without the absolutely essential services of my favorite folks…photographers and videographers?

I can’t wait to meet some of the many creative people coming from so many different parts of the world!

Special thanks go to MarketCircle’s Daylite team for logistical support.

October Photo Events

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LOTS going on this month!!

Starting with the webinar I’m doing tomorrow (Tuesday, Oct. 17th at 12:00pm EDT) with ASMP on “How to Create Presentations that Work” there are many photo business connection options for photographers this month.

I know many photographers who are headed to NYC next week for PhotoPlusExpo. Many will be attending seminars, but some will also be getting their portfolios reviewed. Those of us who do reviews at the Palm Springs Photo Fest at PhotoPlus Expo (open to all who register and pay) and at the ASMP booth (free for ASMP members with a $25 admin. fee) often lament that while most photographers are prepared for a face-to-face meetings, many are not. The webinar will hopefully help them be better prepared.

I’ll be at PhotoPlus the whole time it runs (Oct 25th-Oct 28th) and I will be doing reviews on Friday, Oct. 27th for both organizations. I am really looking forward to connecting with my consulting clients and old friends and colleagues. There’s nothing like hanging out in person with folks you don’t see but once a year.

I’ll also get to soak up some culture in one of my favorite cities. In addition to my annual visits to MOMA and the International Center of Photography, I’m going to check out a some fine art photography gallery exhibits.

Here are a couple I’ve bookmarked:

Julie Blackmon’s exhibition Fake Weather which opens Oct. 19th at at Robert Mann gallery  http://www.artnet.com/galleries/robert-mann-gallery/fake-weather/

and Steve McCurry’s The Importance of Elsewhere at Cavalier Gallery 3 W. 57th Street, 4th Floor, New York, NY 10019, USA which runs from Wednesday, October 18, 2017–Sunday, November 12, 2017 http://www.artnet.com/galleries/cavalier-galleries/steve-mccurry-the-importance-of-elsewhere/

One of the best parts I love about NYC is actually just wandering around and taking in the sights, sounds, tastes, and visuals. The fashion, the food, the unique expressions of humanity–on every corner.

Shoot me an email if you’re also going to be there and would like to connect.

Photography marketing class Aug 25-27

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When you know how to effectively market your photography, you’re more than halfway to achieving success in your photo business. As you well know, it takes more than good imagery to create a viable career in the photo business these days.

I will be teaching a 3-day photo marketing workshop at the Maine Photo Workshop + College from August 25th through Aug. 27th. This experiential workshop will be taught to a group of committed and proactive photographers. Join us!

Participants in this hands-on workshop will learn the foundations of effective photography marketing.

A few of the essential photography marketing skills they’ll learn are:

They will learn how edit their portfolio for the best online presence. That is, learn how to showcase your best images–ones that you are proud but also those that meet magnetically meet the needs of your potential clients.

They’ll learn how to create and implement a strategic marketing plan.

They’ll learn how to powerfully connect with and follow-up with their potential clients both online and in person.

They’ll learn how to effectively market their photography to just the right buyers for their photography.

This workshop is appropriate for both commercial and fine art photographers. There are essential presentation, sales, and marketing skills and tools you need to know in any photography niche.

Come join me in Maine for three days where we will focus on building your business. Instead of you working alone with trial and error over months and months, in this concentrated workshop you can get the focused attention and support you need. I’ve helped hundreds of photographers improve their business. I’d love to help you also move forward in marketing and selling your photography.

Imagine having clear and focused direction on how to find and connect with the people who would be most receptive to your work. Imagine learning how to think like and act like your own best rep or gallery dealer. I will pull back the curtain and show you the secrets to business success that every successful sales and marketing professional knows.

Most photographers were never taught how to do this. Generic cookie-cutter marketing plans just don’t cut it. What you’ll learn during this weekend will be tailored to YOU. You are unique. Your strategy needs to be unique as well. You need a plan that is based on your skills, abilities, location, and resources–no one else’s!

Trust me on that. I’ve helped many of my clients turn around sagging careers after they bought into a one-size-fits-all marketing plan. Get focused personalize attention in a synergistic group setting.

Come get what you need to grow your business!

Registration info is here.

And there’s the Maine in August and the lobster…  🙂

Minneapolis Portfolio Review event on April 29, 2016

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On Friday April 29, 2016  I will once again be doing portfolio reviews at the third annual 612 Review-The Portfolio Review event which is being put on by the ASMP Minneapolis-St. Paul chapter.

I’ll be joining a team of Midwest-based art directors, art buyers, reps and others who’ll be reviewing photographers’ portfolios in 20-minute segments from 9:00 a.m. to 5:00 p.m at the same venue as last year’s event: the Minneapolis Community and Technical College in downtown Minneapolis.

The list of this year’s reviewers and their biographies can be found here.

Both year’s previous event were super well-attended and many photographers made many new business connections.

Register HERE on the ASMP MSP’s chapter web site.

Hope to see you there!

Carolyn Potts doing a portfolio review

My Presidential decree: The Valentine’s Day big discount offer is valid through today!

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I was out of town on Valentine’s Day refilling my own creative well, so I’m making my annual 50% off  “I love my work!” discount offer a few days late. (BTW: It’s the only time this year I’ll be offering a half- off deal). 

You can get a 1 or 2 hr. portfolio review/web site analysis consulting session for half price– but only if you contact me by the end of today, Presidents Day, since I am a president–albeit the president of a small creative services corporation.

This year I’m making this offer available exclusively to followers of my Facebook Page.

Last year, it was my newsletter subscribers who got the offer. Maybe next year, I’ll offer it exclusively to my Google+ circles.

To be eligible for the discount just “Like” me on my Facebook page : https://www.facebook.com/CarolynPottsCreativeConsultant

I love my work and I totally love working with the talented proactive photographers who love their work. I’d love to meet you.

Tonight in Minneapolis: Photo Marketing Rehab Pt. 2-The Money Edition

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Tonight I’m joining a panel of art buyers and producers on Kat Dalager’s Photo Marketing Rehab -The Money Edition.

We’ll be sharing our experiences on how to create proper paperwork for photography estimates and invoices–especially when working with ad agencies and design firms. If tonight’s event goes anything like the Photo Marketing Rehab event held in Chicago on Oct. 6th, it should be a blast–and full of great info! So glad to be joining in tonight.

Time: The event starts at 6:00pm with a Social Hour. Panel starts 7:00-ish.  $10.

Location: Shelter Studios
2112 Broadway St NE
Suite 150, Minneapolis, MN

Register here.

I’m also available on Thurs. 10/18/12  for private photo editing/marketing consultations for any interested Minneapolis photographers. Just give a call for more info to book a session.